A (not so) fun fact about the floristry industry: there are a lot of processes out there that aren't great for the environment, which is ironic because we are actually working with nature.

Despite...

🏆 Most weddings done without eating an actual meal

🏆 Most boob sweat

🏆 Master of the “I'll sleep when wedding season is over” Mantra

🏆 Never said no

🏆 Didn't ask for help once

🏆 Most money spen...

It was April 2022, and I was sitting across from my accountant, barely holding it together.

We did monthly meetings; goal setting, numbers, plans. But this time, I was beyond burnt out.

80 weddings....

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you rea...

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately.

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My name is Helen, I st...

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

A. Deal with the most difficult, fu...

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right ingredients ...

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent cash flow and a reserve in your bank account.

Your inbox is organised and your clients are happy ...

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the differen...

What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast out?

For me, I shower, get dressed, get ready, and then I go drive around 10 blocks down the road ...

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their business, g...