It was April 2022, and I was sitting across from my accountant, barely holding it together.

We did monthly meetings; goal setting, numbers, plans. But this time, I was beyond burnt out.

80 weddings. Backlogged postponements, new bookings, the panic of two years without consistent income turning me into a Yes Girly.

I barely had time to eat, let alone breathe. My shoulder was wrecked from an old injury. Driving hurt. Making bouquets hurt. Everything hurt.

My accountant took one look at me and said:

“You’re closing your books for the year”

Then he forced me to block out a week off every month for the rest of the year.

I powered through another wedding rush until June. Then, finally, it got quieter.

One afternoon, I stopped at a cafe to grab food after a long setup day. I saw a woman sitting alone, reading a book.

I nearly cried from jealousy. I wanted to read a goddamn book. I wanted my life back.

So I sat down and sketched out a plan.

One year later I looked over my yearly numbers:

• I'd only flowered 20 weddings. 1/4 of the year before.

• I'd taken a week off every month.

• I'd blocked out December & January (I hate working in the summer heat)

• I'd travelled to Europe in June/July for 5 weeks

• I'd made more money than I had with 80 weddings & my margins were better

   

The key lesson I learnt was that choosing to grow your business doesn’t mean growing a monster that eats you alive.

It can be intentional. Sustainable. Profitable.

I’ve done both. And in my next blog I’m breaking down exactly how I rebuilt my business from the ground up to work for me, not against me.

You get to choose your own adventure and it can literally take only 1 year to make a whole life changing transformation.

You can keep trying to piece it together on your own… OR step inside Wildflower Academy and get the roadmap, the support, and the exact strategies that took me from burnt out & undercharging to booked-out, high-end weddings with total freedom.

Doors are open. No more second-guessing. No more waiting.

Whenever you’re ready, here are 3 ways I can help you get better at designing, book out your calendar and design your dream flower business:

1. Join our Wildflower Academy Membership

For florists serious about building a business, not a hobby. The ultimate tool for creative florists to design a profitable business, fast track their growth and find their flower people.

Join here

2. Swipe my high converting email templates for wedding florists

Reduce ghosting, hours chained to the laptop and admin overwhelm. Optimise your client's experience, book more weddings, gain back hours of your life.

Get them here

3. Book a Strategy Session

And if you ever want to get some 1:1 help, you can jump on a zoom with me and brainstorm strategies on how to grow your dream floristry business.

Click here to book

Your flower friend, Ash x