A (not so) fun fact about the floristry industry: there are a lot of processes out there that aren't great for the environment, which is ironic because we are actually working with nature.

Despite...

I recently picked up the Magnolia Vase by Clay Dance Studio, a studio based in Melbourne. The vase is fine porcelain and built by 3D Printing, very innovative!

This vase has actually been top of my l...

🏆 Most weddings done without eating an actual meal

🏆 Most boob sweat

🏆 Master of the “I'll sleep when wedding season is over” Mantra

🏆 Never said no

🏆 Didn't ask for help once

🏆 Most money spen...

If you’ve ever thought:

💭 “I suck at pricing, I have no idea what I’m doing.”

💭 “Maybe I should just keep floristry as a hobby.”

💭 “How is everyone else booked out while I’m over here bribing my ...

I recently picked up two of the Ixia vase, created by Hattie Molly, an Australian florist based in Melbourne. 

The vase comes in blue, which I affectionately will be calling 'big blue', yellow, burgu...

It was April 2022, and I was sitting across from my accountant, barely holding it together.

We did monthly meetings; goal setting, numbers, plans. But this time, I was beyond burnt out.

80 weddings....

Babies breath is one of those flowers that comes in and out of trend and can be so subjective to each individual, you either love it or hate it! 

In my opinion, it's delicious en masse in fluffy clouds...

Are you wanting to elevate your floral skills and implement sustainable practices in your flower business?

I got you! 

The Wildflower Academy is the ultimate resource for learning new floristry skil...

I recently jumped on a Strategy Session with a floral designer who wanted me to review a quote they'd sent out to one of their dream clients and immediately I flagged that the labour line was looking ...

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a man-made s...

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you rea...

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately.