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The Wildflower Journals

 

Must Reads
People don't just buy flowers, they buy…
Flashback

At first, it was weekly updates—new restrictions, more guidelines, another press conference.

Masks must be worn. Everyone MUST take a RAT test. No more than 30 people.

Then, daily briefin...

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What Selling the Special Taught Me About Selling Anything: The Case Study Constructor Story

Back when I was building my lil flower biz Film & Foliage I was also waitressing at a busy restaurant in town.

We had a nightly challenge: sell the most specials and win a bottle of wine. Simple. Fun...

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My honest opinion on floral foam environmental practices floral design floristry business mentor sustainability

A (not so) fun fact about the floristry industry: there are a lot of processes out there that aren't great for the environment, which is ironic because we are actually working with nature.

 

Despite...

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Vase Review: Magnolia Vase from Clay Dance Studio business floral design wedding florist

I recently picked up the Magnolia Vase by Clay Dance Studio, a studio based in Melbourne. The vase is fine porcelain and built by 3D Printing, very innovative!

This vase has actually been top of my l...

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Floristry awards that don’t exist, but you’re chasing anyway business growth education floral career floristry business mantra mindset

🏆 Most weddings done without eating an actual meal

🏆 Most boob sweat

🏆 Master of the “I'll sleep when wedding season is over” Mantra

🏆 Never said no

🏆 Didn't ask for help once

🏆 Most money spen...

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You’re not bad at business, you’re just trying to bloom in the wrong conditions

If you’ve ever thought:

💭 “I suck at pricing, I have no idea what I’m doing.”

💭 “Maybe I should just keep floristry as a hobby.”

💭 “How is everyone else booked out while I’m over here bribing my ...

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Vase Review: Ixia Vase from Hattie Molloy business floral design vase vase review wedding florist

I recently picked up two of the Ixia vase, created by Hattie Molly, an Australian florist based in Melbourne. 

The vase comes in blue, which I affectionately will be calling 'big blue', yellow, burgu...

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Intentional, sustainable, profitable: Build a biz that works for you. business growth education floral career floral entrepeneur floristry business flower education mindset

It was April 2022, and I was sitting across from my accountant, barely holding it together.

We did monthly meetings; goal setting, numbers, plans. But this time, I was beyond burnt out.

80 weddings....

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A flower tutorial you might find useful: Babies Breath Baubles floral design learn floristry

Babies breath is one of those flowers that comes in and out of trend and can be so subjective to each individual, you either love it or hate it! 

In my opinion, it's delicious en masse in fluffy clouds...

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Flower Tutorials with Wildflower Academy business growth floral career floral design sustainability

Are you wanting to elevate your floral skills and implement sustainable practices in your flower business?

I got you! 

The Wildflower Academy is the ultimate resource for learning new floristry skil...

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Lowering you prices isn't the "nicer" thing to do for your clients business mindset pricing quoting weddings

I recently jumped on a Strategy Session with a floral designer who wanted me to review a quote they'd sent out to one of their dream clients and immediately I flagged that the labour line was looking ...

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A tutorial you might find useful: Organic Mossy Floral Installation floral career floral design learn floristry

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a man-made s...

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