5 things you need to do every week to go full time in your floristry business in 12 months

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately.

Start posting every single day. I want you to take your audience along the journey of you starting your business. We are not waiting for a logo, website, or a fancy business name before we do this.

None of that matters, you need to stop using it as an excuse to not begin.

As you're posting every day, I want you to share the ins and outs and the ups and downs of your journey to become a floral designer. This is called "Shareholders Content"

It's really powerful and it will get your audience so much more invested in you, your journey, and your business as you go.

2. Begin freelancing as much as possible.

If you're working during the week, start freelancing on the weekends.
Reach out to every florist in your area and ask them if you can come and work with them. This is going to gain you experience, connect you with your community of florists, and also get some money in the bank so that you can start investing into building your business.

Getting paid to do floristry is going to allow you to build up a bank of cash, a reserve for you to then grow your business. This is so much better than trying to pay for it out of your current income or if you don't have any income at all. Go out and freelance as much as possible.

3. Get your hands on some flowers.

What I would suggest is heading to the flower market, connecting with your local growers or researching the wholesalers in your area to actually go and buy flowers every single week. This will give you valuble knowledge of seasonality, colours, prices, longevity, flower care, as well as the network of suppliers that you need to be able to run a floristry business.
You need to make those connections and build on those relationships.

Plus now you have flowers, you can start practicing and documenting, photographing, building up your portfolio and developing your own unique style.
When I started my business, I'd get up at 2am every single week to drive to Sydney and do this and it paid off immensly.

4. Begin learning everything you can about business and mindset.

We're talking marketing, sales, systems, leadership, money, everything you can about business. Stop making the excuse that you're a creative and you're bad at business and go out and start learning how to be good at business.

Learning from somebody who's already been there before is going to get you there twice as fast!

5. Now it's controversial, but I think you should start offering your floral services to everyone within your community at cost price (or for free!).

Instead of asking for money, you're going to ask for testimonials, feedback, and exposure. You need these more than money in the first year of your business, and here's why:

These are going to allow you to learn so much faster than if you wait for somebody to book you for a paid job, and you're going to be able to milk these opportunities to get that information, that knowledge, that experience, the data to make your business so much better.

In this first year, focus on client experience, building your brand, positioning your brand and getting social proof.

Once you've done that, watch the bookings flow in.

If you do every single one of these things, every week for the next 12 months, I promise you will have a thriving, profitable floristry business this time next year. 

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