Floristry awards that don’t exist, but you’re chasing anyway
🏆 Most weddings done without eating an actual meal
🏆 Most boob sweat
🏆 Master of the “I'll sleep when wedding season is over” Mantra
🏆 Never said no
🏆 Didn't ask for help once
🏆 Most money spent on flowers you didn't use
🏆 Sorest feet in all the land
Your badge of honour isn’t really the flex you think it is…
Full transparency, I was that florist for years 🤦🏼♀️
The one who wore busy like a badge of honour.
The one who bragged about how little I’d eaten, how close I came to passing out mid-install, how much I accidentally overspent at the markets, how little I’d slept (2am wakeup, 16 hour workday, yay!)
I thought it meant I was dedicated. That I was hustling hard enough. That I deserved success because I was running myself into the ground for it.
But you know what I learned?
✨ Surviving doesn’t equal thriving
✨ Stress isn’t a sign of success
✨ Saying yes to everything doesn’t make you better
The florists who are actually winning?
They’re the ones who work smart, value their time, set boundaries, charge their worth and ask for help.
Who make it to Monday without feeling like they’ve been hit by a bus.
So let’s retire the “no food, no sleep, no boundaries” trophies and start collecting the real flexes:
🏆 The "Left the market before sunrise & still got the best flowers" Award
🏆 The "Packed up an install without breaking a single vase (or spirit)" Trophy
🏆 The "Had a whole weekend off during peak season" Medal
🏆 The "Charged properly & didn’t feel guilty for it" Prize
🏆 The "Politely but firmly said 'That’s out of budget'" Achievement
🏆 The "Actually enjoyed the wedding week without existential dread" Honour
These are the trophies worth winning.
Whenever you’re ready, here are 3 ways I can help you get better at designing, book out your calendar and design your dream flower business:
1. Join our Wildflower Academy Membership
For florists serious about building a business, not a hobby. The ultimate tool for creative florists to design a profitable business, fast-track their growth, and find their flower people.
Join here
2. Swipe my high-converting email templates for wedding florists
Reduce ghosting, hours chained to the laptop, and admin overwhelm. Optimise your client's experience, book more weddings, and gain back hours of your life.
Get them here
3. Book a Strategy Session
And if you ever want to get some 1:1 help, you can jump on a Zoom with me and brainstorm strategies on how to grow your dream floristry business.
Click here to book
Your flower friend,
Ash xx
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