I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you...

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately....

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My name is Helen, I...

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

A. Deal with the most...

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right...

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent cash flow and a reserve in your bank account.

Your inbox is organised...

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the...

What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast out?

For me, I shower, get dressed, get ready, and then I go drive around 10 blocks down the...

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their...

The uncontrollable urge to blurt out every difficult, time consuming, back breaking, thorn piercing part of the behind the scenes floristry process to anyone who dares to question your value, raise...

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...