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The Wildflower Journals

 

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Floristry awards that don’t exist, but you’re chasing anyway business growth education floral career floristry business mantra mindset

🏆 Most weddings done without eating an actual meal

🏆 Most boob sweat

🏆 Master of the “I'll sleep when wedding season is over” Mantra

🏆 Never said no

🏆 Didn't ask for help once

🏆 Most money spen...

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Intentional, sustainable, profitable: Build a biz that works for you. business growth education floral career floral entrepeneur floristry business flower education mindset

It was April 2022, and I was sitting across from my accountant, barely holding it together.

We did monthly meetings; goal setting, numbers, plans. But this time, I was beyond burnt out.

80 weddings....

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Flower Tutorials with Wildflower Academy business growth floral career floral design sustainability

Are you wanting to elevate your floral skills and implement sustainable practices in your flower business?

I got you! 

The Wildflower Academy is the ultimate resource for learning new floristry skil...

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A tutorial you might find useful: Organic Mossy Floral Installation floral career floral design learn floristry

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a man-made s...

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Quoting for weddings flowers: maths not emotion business floral career floral entrepeneur floristry business wedding wedding florist

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you rea...

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5 things you need to do every week to go full time in your floristry business in 12 months business growth floral career floral entrepeneur floristry business

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately.

...
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10 ways to nurture your floristry business mindset as much as your creative one business floral career floral entrepeneur floristry business mindset

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right ingredients ...

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A tutorial you might find useful: Floral Mossy Mounds floral career floral design learn floristry wedding florist

After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy Moun...

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Sharing the exact 24 steps of my Wedding Floristry Workflow education floral career marketing support wedding florist

Fun fact, before I started my floristry business, I didn’t really know how to send an email… (embarrassing). I understood the concept but I had no idea how to use emails to effectively communicate and...

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What goes on in our 6 month coaching package? business business growth floral career floral entrepeneur floristry business marketing mentor mindset

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their business, g...

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Member Spotlight: Boujee Blooms & Styling business community floral career wedding florist

Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Gosh where to begin! Ok, well my ...

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Member Spotlight: Bold & Blooming Floral Design business community floral career wedding florist

Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Discovering floristry ...

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