Hey Flower Lover,

I'm currently in that delicious lazy, hazy period between Christmas and New Years, (affectionately called Gooch week here in Australia 😂), writing this in between ocean swims, long ...

What happens when you invest in yourself?

The fact that you are here means you have a passion for floral design and the desire to step up your practice. 

So, you're wondering what's next. Whether yo...

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most impactful investments I made since sta...

 The best business advice I have ever received was game changing for my entire business mindset. It allowed me to grow so much quicker and really get past challenges so much better.

The advice was th...

Social media marketing in theory is easy, tap your screen a few times and voila, your flowers are being viewed by hundreds and thousands of potential buyers.

When it comes to actually doing it though...

December is a funny time in flower world - especially if you're in the wedding industry. Sometimes it's crazy and sometimes it's a little quiet.

For me, I choose to not take bookings during December ...

When I began my floral journey over 12 years ago, I struggled to find up-to-date educational resources, sustainable techniques and a non-competitive community. Floristry really felt like a gated commu...

There has been a significant shift in consumer preferences, with more people choosing to support personal brands over traditional corporate entities. A study found that nearly half of consumers now tr...

Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:

I got my floral traini...

Learn how to create these Stunning Flower Clouds, completely foam free!

We love a versatile design in the Wildflower Academy and this floral creation can be used in many ways for weddings and events....

At just 24 years old, Bronte Rose has already made a name for herself as the owner of The Flower Posse. One of their unique talents outside of floristry is her ability to capture the essence of her wo...

A creative soul, Maddie Jaydee struggled to find her artistic niche throughout her childhood and adolescence. Floral design became the answer to her artistic yearning, and she has been a qualified flo...