When I began my floral journey over 12 years ago, I struggled to find up-to-date educational resources, sustainable techniques and a non-competitive community. Floristry really felt like a gated...

There has been a significant shift in consumer preferences, with more people choosing to support personal brands over traditional corporate entities. A study found that nearly half of consumers now...

Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:

I got my floral...

Learn how to create these Stunning Flower Clouds, completely foam free!

We love a versatile design in the Wildflower Academy and this floral creation can be used in many ways for weddings and...

At just 24 years old, Bronte Rose has already made a name for herself as the owner of The Flower Posse. One of their unique talents outside of floristry is her ability to capture the essence of her...

A creative soul, Maddie Jaydee struggled to find her artistic niche throughout her childhood and adolescence. Floral design became the answer to her artistic yearning, and she has been a qualified...

Are you ready to level up your installs? Our Flower Towers are a must-have tool that every eco-conscious florist dreams of. These versatile structures are here to revolutionise your floristry game,...

With over a billion active users worldwide, TikTok has quickly became a powerhouse in the marketing world since its launch in 2020. 

However, it's not just TikTok that has a massive following....

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.

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If you're a florist on TikTok pouring your creativity into beautiful, aesthetic videos but not seeing the engagement and growth you desire, it might be time to work on connecting with your...

In the world of floristry, standing out in a crowded market can be a challenge. For Bryce Heyworth, the creative brain behind September Studio, utilising TikTok to capture attention and grow...

This month we’re deep diving into TikTok for Florists inside the Wildflower Academy Membership. We interviewed four incredible florists who are using TikTok to successfully:

• Grow their...