Building a brand on TikTok with Bronte Rose

At just 24 years old, Bronte Rose has already made a name for herself as the owner of The Flower Posse. One of their unique talents outside of floristry is her ability to capture the essence of her work through social media. 

She’s known for her fast-paced and witty ‘Day in the Life’ vlogs, and if you’ve seen them, you'll completely understand how building a personal brand can help you quickly connect and build trust with your audience.

We interviewed Bronte inside our Wildflower Academy membership where she generously shared the secrets behind her use of TikTok to not only elevate her personal brand but also propel her floristry business to new heights.

Why did you decide to build a personal brand rather than a business brand on TikTok? How are you finding it?

My TikTok was originally under ‘The Flower Posse’. Then one of my good friends, who owns an influencer marketing business, suggested that I change it to more of a personal brand because a lot of my TikTok’s were doing well.

She said ‘People will still know you're The Flower Posse, they can still see that. But it will also open a lot of opportunities for just you.'

So I am able to get extra income from brands that want to just work with me and not just my floristry business. I mean, it's working brilliantly.

Do you have a strong marketing mindset?

I wouldn't say naturally I do. I will have video ideas in the back of my head and think “Okay, that would probably go well because it shows this side of my business”.

I'm not great at, you know, knowing all the behind-the-scenes data. I'm very much creative-minded and not great technical-wise. And that's something I've learned over, you know, seven years of owning a business where I think "That's not my strength. It doesn't have to be my strength, but I need to bring other people in to help me understand that better."

So I met Izzy from Vibe Management. She redid my website for me 2 years ago.

She started doing all my marketing on Facebook and Instagram ads. I think that was the first time I've invested in my business behind-the-scenes-wise and brought someone else on board.

I feel like when you start your own business, especially from a young age, you know, it's very DIY and you've built it yourself and you don't want to trust anyone else or invest money back in but marketing and redoing my website is the best money I've spent.

How much do you prioritise TikTok marketing in your week-to-week compared to other marketing platforms?

I definitely feel like I'm prioritising TikTok a lot in my business. I actually said to someone yesterday that if you went on my Instagram, you might wonder if I'm still in business. I have just neglected my Instagram so much because TikTok is such a big part of my business now. It is almost like a fun, a fun marketing tool for me.

What are your favourite apps or tools to use when making your TikTok’s?

It's all CapCut. Everything's kind of built-in there. You can chop all your videos up and then I do the voiceovers. 

I find it heaps easier to do a voiceover in CapCut than on TikTok because you can kind of overlap them to make them.

I used to sit there and write out this whole script and then I'd sit there and talk for a minute straight and try not to make a mistake off the script I'd written. Whereas on CapCut, if I make a mistake I'll just delete the last few seconds.

If you're feeling nervous about judgment or unsure about a video, what do you say in your head to make yourself just push past that and not care?

I used to be very nervous and I used to make sure I was posting it at the right time for its ‘peak engagement time’ and things, which I'm not hell-bent over anymore.

I used to think about it a lot and be like, “Oh, what if someone thinks this? What if someone comments something bad?” I just think if you're doing something different and you're putting yourself out there, you're already winning. What's the worst that could happen?

I think that was one of my biggest drives to start doing it is, asking myself what's the worst that could happen. And all that can come from that is more opportunities, work, and learning experiences.

What are your tips or tricks that you could share with any florists jumping onto TikTok?

I would say to film anything and everything. If it’s ‘boring’, just film it anyway, because people love it. Film yourself doing things, because people just love to watch what you are doing in the day.

People who have an office job love to come home and look at their phone and see what other people have done in their day for work. Don't overthink what other people are thinking of you. I'll video things at the markets and think “Oh, someone's probably watching me film this. Oh, I probably look silly.” When in reality, no one's watching you do it and no one cares that you're doing it.

It's just, you're the only one telling yourself not to. Just put yourself out there. It doesn't have to be perfect. It doesn't have to be the perfect voiceover. It doesn't have to be the best footage.

To watch and listen to the full interview, join our Wildflower Academy!