The Wildflower Journals
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Must Reads
I recently picked up the Magnolia Vase by Clay Dance Studio, a studio based in Melbourne. The vase is fine porcelain and built by 3D Printing, very innovative!
This vase has actually been top of my l...
I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.
I thought it was a good time to share how it all works.
Just a note before you rea...
There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.
So how do we adapt a trend and make it our own? We change it up! Challenge ourselves, push the ...
Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:
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A. Deal with the most difficult, fu...
An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.
Things to consider:
🌸 To prevent your flowers from...
After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy Moun...
I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.
There was a time when I didn't know the differen...
Fun fact, before I started my floristry business, I didn’t really know how to send an email… (embarrassing). I understood the concept but I had no idea how to use emails to effectively communicate and...
You started this business for flowers and freedom, but something went wrong along the way...
When your client journey is optimised your leads convert with ease, they have complete trust in your exper...
Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?
Gosh where to begin! Ok, well my ...
Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?
Discovering floristry ...