Join the membership
The Wildflower Journals

 

Must Reads
Vase Review: Magnolia Vase from Clay Dance Studio business floral design wedding florist

I recently picked up the Magnolia Vase by Clay Dance Studio, a studio based in Melbourne. The vase is fine porcelain and built by 3D Printing, very innovative!

This vase has actually been top of my l...

READ âž”
Vase Review: Ixia Vase from Hattie Molloy business floral design vase vase review wedding florist

I recently picked up two of the Ixia vase, created by Hattie Molly, an Australian florist based in Melbourne. 

The vase comes in blue, which I affectionately will be calling 'big blue', yellow, burgu...

READ âž”
Quoting for weddings flowers: maths not emotion business floral career floral entrepeneur floristry business wedding wedding florist

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you rea...

READ âž”
A tutorial you might find useful: Modern Plinths floral design learn floristry wedding florist

There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.

So how do we adapt a trend and make it our own? We change it up! Challenge ourselves, push the ...

READ âž”
Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

 

A. Deal with the most difficult, fu...

READ âž”
A tutorial you might find useful: Soft & Fluffy Bouquet floral design wedding florist

An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.

Things to consider:


🌸 To prevent your flowers from...

READ âž”
A tutorial you might find useful: Floral Mossy Mounds floral career floral design learn floristry wedding florist

After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy Moun...

READ âž”
Exceed expectations at every touchpoint in your wedding floristry workflow business business growth floristry business wedding florist

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the differen...

READ âž”
Sharing the exact 24 steps of my Wedding Floristry Workflow education floral career marketing support wedding florist

Fun fact, before I started my floristry business, I didn’t really know how to send an email… (embarrassing). I understood the concept but I had no idea how to use emails to effectively communicate and...

READ âž”
Transform your wedding workflow with Classy Comms business floral entrepeneur wedding florist

You started this business for flowers and freedom, but something went wrong along the way...

When your client journey is optimised your leads convert with ease, they have complete trust in your exper...

READ âž”
Member Spotlight: Boujee Blooms & Styling business community floral career wedding florist

Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Gosh where to begin! Ok, well my ...

READ âž”
Member Spotlight: Bold & Blooming Floral Design business community floral career wedding florist

Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Discovering floristry ...

READ âž”
1 2