It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a flor...

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually a good...

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29 years, M...

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many upcomin...

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most impactful investments I made since sta...

 The best business advice I have ever received was game changing for my entire business mindset. It allowed me to grow so much quicker and really get past challenges so much better.

The advice was th...

There has been a significant shift in consumer preferences, with more people choosing to support personal brands over traditional corporate entities. A study found that nearly half of consumers now tr...

Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:

I got my floral traini...

A creative soul, Maddie Jaydee struggled to find her artistic niche throughout her childhood and adolescence. Floral design became the answer to her artistic yearning, and she has been a qualified flo...

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.

Si...

If you're a florist on TikTok pouring your creativity into beautiful, aesthetic videos but not seeing the engagement and growth you desire, it might be time to work on connecting with your audience.

In the world of floristry, standing out in a crowded market can be a challenge. For Bryce Heyworth, the creative brain behind September Studio, utilising TikTok to capture attention and grow business ...