The Wildflower Journals
Must Reads
Babies breath is one of those flowers that comes in and out of trend and can be so subjective to each individual, you either love it or hate it!
In my opinion, it's delicious en masse in...
Are you wanting to elevate your floral skills and implement sustainable practices in your flower business?
I got you!
The Wildflower Academy is the ultimate resource for learning new...
Want to create a design that looks like it's growing up out of the ground? Let's do it.
This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a...
There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.
So how do we adapt a trend and make it our own? We change it up! Challenge ourselves,...
An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.
Things to consider:
To prevent your...
After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy...
Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!
We caught up with...
When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...
For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...
Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...
Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our...
Learn how to create these Stunning Flower Clouds, completely foam free!
We love a versatile design in the Wildflower Academy and this floral creation can be used in many ways for weddings and...