A (not so) fun fact about the floristry industry: there are a lot of processes out there that aren't great for the environment, which is ironic because we are actually working with nature.

Despite...

I recently picked up the Magnolia Vase by Clay Dance Studio, a studio based in Melbourne. The vase is fine porcelain and built by 3D Printing, very innovative!

This vase has actually been top of my l...

I recently picked up two of the Ixia vase, created by Hattie Molly, an Australian florist based in Melbourne. 

The vase comes in blue, which I affectionately will be calling 'big blue', yellow, burgu...

Babies breath is one of those flowers that comes in and out of trend and can be so subjective to each individual, you either love it or hate it! 

In my opinion, it's delicious en masse in fluffy clouds...

Are you wanting to elevate your floral skills and implement sustainable practices in your flower business?

I got you! 

The Wildflower Academy is the ultimate resource for learning new floristry skil...

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a man-made s...

There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.

So how do we adapt a trend and make it our own? We change it up! Challenge ourselves, push the ...

An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.

Things to consider:

🌸 To prevent your flowers from...

After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy Moun...

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with four successful who t...

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making sal...

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or it could b...