The best business advice I have ever received was game changing for my entire business mindset. It allowed me to grow so much quicker and really get past challenges so much better.

The advice was th...

Social media marketing in theory is easy, tap your screen a few times and voila, your flowers are being viewed by hundreds and thousands of potential buyers.

When it comes to actually doing it though...

There has been a significant shift in consumer preferences, with more people choosing to support personal brands over traditional corporate entities. A study found that nearly half of consumers now tr...

At just 24 years old, Bronte Rose has already made a name for herself as the owner of The Flower Posse. One of their unique talents outside of floristry is her ability to capture the essence of her wo...

A creative soul, Maddie Jaydee struggled to find her artistic niche throughout her childhood and adolescence. Floral design became the answer to her artistic yearning, and she has been a qualified flo...

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.

Si...

If you're a florist on TikTok pouring your creativity into beautiful, aesthetic videos but not seeing the engagement and growth you desire, it might be time to work on connecting with your audience.

In the world of floristry, standing out in a crowded market can be a challenge. For Bryce Heyworth, the creative brain behind September Studio, utilising TikTok to capture attention and grow business ...

If you've ever considered a career in freelance floristry or want to take your floral business to the next level, this one’s for you!

The creative force behind Squid Ink Floristry, Lilly Chen, took a l...

Are you a passionate florist and looking to take your business to the next level? If so, you've likely considered hiring freelancers to help you grow your floral endeavours.

Whether you've been on the...

Are you attempting to eliminate floral foam from your practice and wondering how others have made the switch?

Recently, the talented Bec from Edie and Ivy Flowers shared with me her progress from flo...