Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is Botanical...

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or it could b...

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a flor...

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually a good...

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many upcomin...

Hey Flower Lover,

I'm currently in that delicious lazy, hazy period between Christmas and New Years, (affectionately called Gooch week here in Australia 😂), writing this in between ocean swims, long ...

Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:

I got my floral traini...

At just 24 years old, Bronte Rose has already made a name for herself as the owner of The Flower Posse. One of their unique talents outside of floristry is her ability to capture the essence of her wo...

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.

Si...

If you've ever considered a career in freelance floristry or want to take your floral business to the next level, this one’s for you!

The creative force behind Squid Ink Floristry, Lilly Chen, took a l...

Are you a passionate florist and looking to take your business to the next level? If so, you've likely considered hiring freelancers to help you grow your floral endeavours.

Whether you've been on the...