Wildflower Academy is where florists go to turn their passion into profit, fast-track their success, and find a community that gets it.
Wedding Floristry Isn’t Supposed to Feel Like a Stress-Induced Fever Dream
You're a creative who wants to design with flowers, work with dreamy clients on delectable briefs and get paid while you're at it!
The thing is, while you know you've got a knack for florals, the building a business thang isn't your strength.
Your books are messier than the van after a midnight packdown, your flower orders are always way over-budget and your socials are so neglected there might be cobwebs on your grid...
From Blooms to Bank: Real Florists, Real Results
This is a TINY peek at some of the wins our talented members have had after joining:
✨ Krysten booked a $27k DREAM wedding (crying happy tears!)
✨ Sophie reached her goal of 10 wedding bookings and filling her calendar with freelancing jobs within 1 month
✨ Jess booked an 11k wedding at her dream venue when her previous biggest spend was $4k
✨ Hannah had 5 brides reach out 1 month after joining to let her know how wonderful her customer service is and has booked a significantly higher percentage of leads.
✨Natalie delivered her first wedding and booked another 2 weddings including her first 5k+ wedding (she also grows the most incredible blooms)
✨ Jess produced the largest scale wedding of her life to date (and then immediately moved house after)
✨ Kylie is feeling clear and confident in her pricing and putting herself out there on socials
✨ Miranda recieved an enquiry from her DREAM client who aligned with her sustainable values, had complete trust and a high budget - she booked the next morning.
✨ Nat applied her foam free skills and transformed all of her weddings to be without floral foam while still delivering lush, abundant designs.
"I've signed up for many flower coaching series and educational classes, but Ash is by far the best the teacher out there."
I'm 100% new to the floristry industry, but because of her teaching methods, I feel like I'm starting my business on the right foot.
From how to adopt sustainable mechanics in your designs to how to go after your ideal client, all of Ash's lessons are easy to understand and applicable to all levels of floral designers.
She also has an amazing eye for design and is incredible empathetic.
- House of Fiori
The Wildflower Academy is the cherry on top to creating your dream floral career
If you've ever wondered "Why is this industry so damn difficult to crack?
The hours are wild, the flowers undervalued and the clients so demanding!"
Or maybe you've tried to find your floral community and found only people to be secretive and competitive in your search.
Either way, the Wildflower Membership offers the answers with train jgsam-packed with knowledge on EVERYTHING you need to know about floristry PLUS a thriving, supportive and bloody friendly flower community that has your back along this wild floral journey.
A Note From Ash...
Hey Flower Lover,
When I began my floral journey over 12 years ago I struggled to find up-to-date educational resources, sustainable techniques and a non-competitive community.
Throughout the years I learnt through many trials and many errors my techniques and built up a beautiful floral community around me.
Wildflower Academy allows me to pass on my knowledge and experience of working for over a decade in the wedding industry, retail spaces, overseas destination weddings and large-scale events.
Sharing every misstep, hard lesson learnt and success story means that you can fast-track your business to create the dream floral life you desire.
I'll see you in there!
"The classes are easy to follow and I like that I can do them in my own time.
Being a part of the community is so great, to be able to see what everyone else is doing, share your own advice and experiences, and feel like I have a friend to go to when I have a question I don't know who else to ask.
I would recommend this to anyone who is just starting up in their floristry career, or to someone like me who has been in it for a while but still needs some guidance.
There's always something to learn.
A truly valuable membership."
- Green is She
Our mission is to help PASSIONATE FLORISTS build profitable, sustainable businesses that support their creativity and their lifestyle.
HOW WE DO IT: The Wildflower Academy Framework
Most florists start with a love of flowers and a dream only to end up drowning in WTF moments when they realise running a business is so much more than making pretty bouquets.
Suddenly, you’re not just a florist. You’re a marketing team of one, a pricing strategist, a logistics queen, and, against your will, a part-time accountant 🤢
It’s overwhelming. It’s chaotic. And if you’ve ever found yourself thinking, "How the hell do other florists make this look easy?" you're not alone.
That’s exactly why we built our fuss-free floristry framework a proven path to get you booking dream clients, making real profit, and running your business with the confidence of someone who actually knows what they’re doing.
Inside, you’ll master the four pillars that make florists unstoppable Attract, Convert, Deliver, and Scale so you can stop throwing spaghetti at the wall and start building a business that works for you, not against you.
BRAND-AUTHORITY-STRATEGY
In the Attract module, we’ll help you build a brand that stops the scroll, marketing that sparks curiosity, and a strategy that naturally draws in the right clients, those who love your work, trust your expertise, and are ready to book.
From crafting a compelling online presence to mastering referrals and word-of-mouth buzz, you’ll learn how to position yourself as the go-to florist in your niche. Because when you market with clarity and confidence, your inbox starts filling with the right enquiries without the constant hustle and self doubt.
SALES-VALUE-PROPROSALS
Master the art of communication, pricing psychology, and crafting irresistible proposals that make it easy for clients to say yes.
Learn how to confidently lead consultations, showcase your value, and navigate pricing discussions so you’re not just booking more weddings, but booking the right weddings at the price you deserve. Plus, discover the subtle shifts that turn hesitant inquiries into excited, loyal clients who trust you to bring their floral vision to life.
DESIGN-LOGISITCS-EXPERIENCE
You’ll refine every aspect of how you bring a wedding to life, from the moment a couple books to the final petal placed. Learn how to execute events with ease, manage timelines and logistics without stress, and create a smooth, professional experience that keeps your clients raving.
You'll also discover how to elevate your design presentation, refine your process for ordering and sourcing, and ensure that every wedding day runs seamlessly. The result? Stunning floral designs, a reputation for reliability, and a client experience so good it leads to glowing referrals and repeat business.
SYSTEMS-LEADERSHIP-PLANNING
Create a business that thrives without relying on sheer hustle. We’ll focus on building efficient systems, refining your workflows, and implementing automation that frees up your time without sacrificing quality. You’ll discover how to strategically increase your income, set up a strong team, and position your business for growth in a way that feels sustainable and aligned with your goals.
This module will show you how to scale with intention, confidence, and the freedom to design your future on your terms.
"As a new flower farmer with the dream of turning stylist one day, this education has been everything I need to learn the art of styling and business.
On the referral from a friend I joined the Academy, I’ve found so much value in all courses I’ve watched so far.
Delivery of the course via videos is so perfect for me as the closest training facilities are hours away.
Thank you Ash for all the time and effort you put in."
- Autumn Mae Flower Farm
Imagine...
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An expert floral coach in your corner. Someone who’s not just teaching but actively running a multi-six-figure wedding floral business, ready to give you personalised feedback, real-world strategies, and the no-fluff advice you actually need.
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A clear, actionable roadmap to building a profitable, scalable floral business. One that aligns with your lifestyle, fuels your creativity, and pays you what you’re worth. No more guessing, no more overwhelm.
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A tight-knit floral community that’s got your back. Florists who get the highs, the struggles, and the absolute chaos of this industry. A space where you can get feedback, stay accountable, and actually celebrate your wins with people who understand what it took to get there.
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A self-paced online resource library that finally answers the questions you’ve been stuck on; Pricing, marketing, workflows, scaling so you’re not left spinning your wheels every time you hit a challenge.
What does this actually mean for you?
👉🏻 No more wasting time, money, and energy on strategies that don’t move the needle. You’ll finally ditch the trial-and-error approach and focus on what actually works.
👉🏻 No more anxiety, overwhelm, or second-guessing every decision. Running a floral business can feel like a solo mission, but you don’t have to do it alone. Clarity = confidence and confidence = action.
👉🏻 You’ll start making decisions like a CEO, not a stressed-out creative just trying to keep up. Pricing? No hesitation. Marketing? No more throwing spaghetti at the wall. Scaling? You’ll have a plan.
👉🏻 You’ll collapse time. Instead of spending years figuring it out, you’ll fast-track your growth, hit your goals sooner, and start seeing real momentum in your business.
👉🏻 You’ll build a mindset that can handle success. Business isn’t always smooth sailing, but with the right strategies (and a bulletproof mindset), you’ll navigate challenges without spiraling and come out stronger.
Serious florists only—get in!
"Being a member of Wildflower Academy is one of the best decisions I have made in my business.
Ash's knowledge, warmth, encouragement and the community she has created is amazing."
- Taylor Made Blooms
Inside Wildflower Academy:
Your Roadmap to a Thriving Floral Business:
#1- A structured, step-by-step roadmap designed to take you from feeling overwhelmed and underpaid to running a wildly profitable, fulfilling floral business.
First, you’ll step into our comprehensive learning library, where you’ll find real, actionable trainings on everything from crafting Pinterest-worthy bouquets to nailing large-scale installs without floral foam.
You’ll learn how to quote with confidence, attract high-budget clients, and streamline your systems so you’re not drowning in admin while everyone else is at the beach. And the best part? It’s designed so you always know what to focus on next—no more guesswork, just a clear path forward.
#2- The coolest floral community on the planet where you'll find your flower people.
Knowledge alone isn’t enough. That’s where our private community comes in. Because building a business can feel isolating, but not here. Inside, you’ll find a room full of florists who actually get it. People who have faced the same struggles, pushed through the same challenges, and are ready to support you through yours. It’s where you can get feedback, swap ideas, share wins (big or small), and find the flower friends you didn’t know you needed.
#3- Early bird access, exclusive discounts and sneaky perks
Because we like to spoil our own, Wildflower Academy members always get first dibs—on live workshops, exclusive training discounts, and surprise bonuses that pop up just when you need them.
The membership isn't just for any floral enthusiast
Perfect for you if:
- You're ready to start taking your floral business seriously
- You're feeling stuck in a rut creatively and you're ready to level up your design skills
- You're overwhelmed by doing this on your own and wish you had someone to bounce ideas off or give direction
- You find yourself burnt out, not creating the florals you love, working with difficult clients and wondering where your profits are
- You're looking to align your business practices with your sustainable values to make a positive change
- You're feeling lonely on your flower journey and want to find your flower people
Not for you if:
- You just love flowers, are a hobbyist or completely fresh to floristry
- You aren't willing to take advice and be coachable
- You can't invest in yourself and your success
- You aren't ready to take the necessary steps to move your business to the next level
- You want to keep procrastinating, being unproductive and staying static in your life and business
- You like learning but don't put things into action
- You're not ready to take this flower biz seriously or are afraid to make money
Here's What other florists Are Saying...
The Vase
I have already learnt so much from the informative classes and really enjoy her teaching style. Whether you are just starting out or are an accomplished florist there is so much to gain from investing in yourself and expanding your knowledge. I highly recommend Wildflower Academy should be in every florist's toolbox.
Form Floral Design
Ash is such a wealth of knowledge for florists and creative business owners. Whether you are new to the industry or have years of experience, you will learn something every class. Wildflower Academy provided more than just education, it provides you with the opportunity to become part of such a wonderfully inclusive and supportive flower loving community.
WHAT ARE YOU WAITING FOR?
If you want different results, you need a different approach.
Let’s make it happen.
The ‘Before You Ask’ Section