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You started your business to create flowers and freedom

 

Grab my high-converting, email templates and end the headache of the never-ending admin slog.

 

Written for wedding florists for every step of the client journey 

Grab your templates now!
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Exceed expectations at every touchpoint

  

  • Elevate your client's journey from enquiry to testimonial.
  • Set boundaries, manage expectations, build trust and create an experience your couple's will rave to their (engaged) friends about.
  • Streamline, automate and have a response ready for every situation, regardless of how hectic your wedding season is.
  •  Build a floral empire that will scale while you focus on your zone of genius.
  • Gain back hours of your day that you used to spend chained to the laptop.

Don’t Just Take My Word for It—See What Others Are Saying:

 

"I got the email templates from ash & booked my biggest client by using them on the same day.

Her professionalism & authenticity throughout every email will make any business glow from the inside out - especially when adding your own character!

The best investment for any business with a half-right mind in being taken seriously, professionally & wanting a life with a little less stress"

— The Untamed Gypsy

When a simple "here's my packages" email won't cut the mustard..

 

From the nervous enquiry to glowing testimonial, the wedding floristry client journey is unique and complex requiring an attentive, multi-step process that showcases your value, expertise and attention to detail as you curate  and communicate and deliver your client's floral vision.

A cohesive and consistent workflow is essential for a floristry business to scale, convert sales and maintain a positive experience for your client's throughout each step of the process.

Get ready for easy, effortless communication that builds delicious, deep trust and sets your business up for 5 star glowing reviews from your stoked clients.

Yes please!

"Classy Comms is exactly what I've been needing!

A set of email templates for every possible scenario as an event florist.

I've really been trying to streamline my communications with clients, and these templates have literally saved me days and days of time!"

 

— Twyllo Flower Farm

21 emails and responses, taking you from enquiry to testimonial

(plus those tricky convos)

✓ Initial booking enquiry & follow-ups

✓ Unavailable for wedding date

✓ Securing the booking

✓ Onboarding

✓ Check-ins

✓ Lead up to the wedding

✓ Testimonial request

✓ Un-aligned budget

✓ Busy/Delayed response

âś“ The sole florist clause

âś“ Navigating a changed vision

and more!

I NEED THIS!

I've been a wedding florist for over 13 years...


Fun fact: Before I started my business I didn’t really know how to send an email...

I understood the concept but I had no idea of what language to use, how to start and sign off, the level of professional or casual I could be or how I could use emails to communicate and make my clients feel taken care of along their journey.

I stumbled along with this embarrassing lack of knowledge for quite some time and probably neglected so many of my clients creating more overwhelm than necessary during the wedding planning process.

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Another fun fact: One day, after realising how many potential clients I hadn't responded to, I decided I was done with being that person and make a change.

I discovered this magical thing called a “workflow”, not only that but I invested in a CRM and watched many tutorials on how to set up an automated chain of emails and events that would make my clients feel special and taken care of every step of the way without me needing to sit at my laptop for hours of the day or be clever with words when my brain was fried from the flower markets.

While I was out at a wedding, grabbing a coffee or sleeping I had over 50 inquiries a month coming into my world, receiving personal, on brand emails that took them on an intentional client journey.

I felt like I’d rigged the system. Is it even legal to make your job this easy?

Imagine...

 

Your emails are written for you, your clients are booking in with ease, your admin slog just halved and you have so much free time in your day...

 

Make a cuppa, play with flowers, book in that mani and realise this is the business you were dreaming of.

You're a creative flower lover learning the ins and outs of this wild rollercoaster called business looking for fast solutions and effortless systems so you can focus on building your dream floral empire

 

You care about your clients and want to deepen your connection

  • Turn your couples into your biggest fans before you even snip the first stem.
  • Have their questions answered, problems solved and fears erased before they even know they have them.
  • Be their go-to floral guru from start to finish, not just when they're ready to book.

 

Your system's messier than the van after bump out

  • Time to tidy it up, set up a process and ensure you're not missing any important steps.
  • Your business should run even when you're out at a wedding, battling for a park at the markets or taking a day off with your family.

 

You want your time back and you're tired of the never-ending repetitive communication

  • Streamline your process and automate your workflow.
  • Open up that time, energy and space to be creative again.
  • Design a business that allows you to live the lifestyle you deserve.

 

You've been "meaning to get to setting up your CRM" but the whole thing is overwhelming

  • This is step one taken care of for you!
  • Plug in and play, easy to customise and pop straight into your favourite CRM.
I'M IN!
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"Ash's new set of email templates are SO helpful.

 

We're about to launch our wedding floristry business and to have the benefit or her years of experience in so many different scenarios is invaluable.

 

With Classy Comms I feel like we are going to hit the ground running with clear, friendly, streamlined emails for every possible scenario and issue that may come up for us when dealing with couples.

 

Writing these all myself would have taken so long, and this way I know they are exactly on point!"

 

—The Posy Co

A plug in and play solution to convert more clients, create more trust and open up your day to focus on what really matters

 

 REMOVE THE OVERWHELM

  • No more email anxiety.
  • Know what to say and when to say it with professionalism, warmth and confidence.

 SHOWCASE YOUR VALUE AND INCREASE TRUST

  • Pre-empt your client's pain points and solve them effortlessly before they even have time to send you a million stressed our dm's.

REDUCE GHOSTING AND INCREASE CONVERSIONS

  • Be the first florist to respond, quote, and convert the client while other's are still checking their inbox.

 

 

 

You started your business to create flowers and freedom

Get the Classy Comms Email Templates

$247 AUD

WHAT'S INCLUDED:

  • 21 email templates taking you from pre-post booking plus those tricky convos.
  • Curated for wedding florists to exceed their client's expectations along every step of the journey.
  • Hot tips for customising and taking your emails to another level of personalisation and automation.
  • Bonus templates for your Instagram DMs!
  • Effortless application straight into your CRM or email workflow
PURCHASE THE TEMPLATES

"Investing in Ash's beautifully designed email communications templates was one of the best decisions I have ever made for my business.


They were smooth to implement into the CRM service I have been building a profile on and easy to understand how to customise them with her clear instructions.


Alongside this she included so many other tips and tricks (which are so valuable).

The best part however was the way they were written, I am so excited for my customers to be receiving absolutely stellar communications from me that are polite and friendly and inspiring, but also clear to read and understand."

— With Love Sophie Florals