Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Gosh where to begin! Ok, well my ...

The uncontrollable urge to blurt out every difficult, time consuming, back breaking, thorn piercing part of the behind the scenes floristry process to anyone who dares to question your value, raise th...

Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Discovering floristry ...

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put off.

Ultimatel...

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with four successful who t...

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with four successful who t...

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is Botanical...

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making sal...

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or it could b...

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a flor...

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually a good...

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29 years, M...