Harnessing the Power of TikTok for Your Floristry Business

This month we’re deep diving into TikTok for Florists inside the Wildflower Academy Membership. We interviewed four incredible florists who are using TikTok to successfully:

• Grow their business

• Sell their flowers

• Connect with their audience

TikTok has rapidly risen to prominence as one of the most popular social media platforms, making it a crucial tool for businesses of all kinds, including florists. This handy little app can play a huge part in building relationships with your potential and existing clients.

You might not have known the following stats about this cute lil "dancing app"

1. #1 Most-Downloaded App in 2022

2. The world’s 5th most-used social media platform

3. Over 1 Billion Monthly Active Users 

Cute but powerful.. So how do we use this tool for our flower business?

Whether you are a wedding florist, retail florist, online florist or freelance florist, TikTok offers some remarkable advantages in marketing and the potential to literally change your life . To make the most of it, understanding how your target audience engages with the platform is crucial.

Here are some TikTok statistics that underscore its potential for floristry businesses:

• 55% Conversion Rate: More than half of TikTok users have made a purchase after encountering a brand on the platform.
• Average Minutes Per User: TikTok spend an average of 95 minutes per day on the platform.
• TikTok Live Shopping: A TikTok study revealed that 50% of users made direct purchases after watching a TikTok Live related to a product or brand.

TikTok is not just a platform for dancing and lip-syncing. It's a dynamic marketing tool with immense potential for your floristry business. By leveraging the platform's popularity, engaging content, and unique features, you can grow your brand, connect with your target audience and stay ahead of the competition in the ever-evolving digital landscape.

To learn more about how you can embrace TikTok and unlock its power for your floristry business, be sure to join our membership here for this month’s module where we interview 4 florists who are using the platform successfully to build their floral empires.