The WildflowerAcademy Membership is the ultimate tool for passionate florists dreaming of building a profitable business, fast-tracking their growth and finding their flower people
You're a creative who wants to play with flowers, work with dreamy clients on delectable briefs and get paid while you're at it!
The thing is, while you know you've got a knack for florals, the building a business thang isn't your strength.
Your books are messier than the van after a midnight packdown, your flower orders are always way over-budget and your socials are so neglected there might be cobwebs on the grid...
"I've signed up for many flower coaching series and educational classes, but Ash is by far the best the teacher out there.
I'm 100% new to the floristry industry, but because of her teaching methods, I feel like I'm starting my business on the right foot.
From how to adopt sustainable mechanics in your designs to how to go after your ideal client, all of Ash's lessons are easy to understand and applicable to all levels of floral designers.
She also has an amazing eye for design and is incredible empathetic.
- House of Fiori
The Wildflower Academy is the cherry on top to creating your dream floral career
If you've ever wondered "Why is this industry so damn difficult to crack?
The hours are wild, the flowers undervalued and the clients so demanding!"
Or maybe you've tried to find your floral community and found only people to be secretive and competitive in your search.
Either way, the Wildflower Membership offers the answers with train jgsam-packed with knowledge on EVERYTHING you need to know about floristry PLUS a thriving, supportive and bloody friendly flower community that has your back along this wild floral journey.
In the Wildflower Academy Membership you'll learn:
-1-
Design Fundamentals
Dive deep into the Principles and Elements of Floral Design, colour theory, selecting ingredients and how to achieve each floral brief with ease
-2-
The Process
A refined process is the secret to an efficient and profitable business. You will learn the systems and software required to effortlessly work with clients from inquiry to testimonial
-3-
The Biz Stuff
Fall in love with your business and implement creative solutions that ensure your profit margins and mindset are sitting high. You will gain knowledge on how to run a successful floral design business that you get to sculpt into what you whatever you desire
"The classes are easy to follow and I like that I can do them in my own time.
Being a part of the community is so great, to be able to see what everyone else is doing, share your own advice and experiences, and feel like I have a friend to go to when I have a question I don't know who else to ask.
I would recommend this to anyone who is just starting up in their floristry career, or to someone like me who has been in it for a while but still needs some guidance.
There's always something to learn.
A truly valuable membership."
- Green is She
A Note From Ash...
Hey Flower Lover,
When I began my floral journey over 12 years ago I struggled to find up-to-date educational resources, sustainable techniques and a non-competitive community.
Throughout the years I learnt through many trials and many errors my techniques and built up a beautiful floral community around me.
Wildflower Academy allows me to pass on my knowledge and experience of working for over a decade in the wedding industry, retail spaces, overseas destination weddings and large-scale events.
Sharing every misstep, hard lesson learnt and success story means that you can fast-track your business to create the dream floral life you desire.
I'll see you in there!
"As a new flower farmer with the dream of turning stylist one day, this education has been everything I need to learn the art of styling and business.
On the referral from a friend I joined the Academy, I’ve found so much value in all courses I’ve watched so far.
Delivery of the course via videos is so perfect for me as the closest training facilities are hours away.
Thank you Ash for all the time and effort you put in."
- Autumn Mae Flower Farm
Imagine...
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Personalised feedback and support from an experienced floral coach who's also running a multi 6 figure business in wedding industry
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Having clear, specific steps to building a scaleable, profitable floristry business that fufills you and your lifestyle
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A floral community to hold you accountable, offer support, new perspectives and celebrate your wins as you grow your floral dreams unfold
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A self paced, online resource that holds the answers to the the questions, challenges and frustrations you've been experiencing on this business journey
What would that mean?
👉🏻 You'll stop more wasting time, money and energy on things that don't work and don't get you to where you need to be
👉🏻 Your anxiety, overwhelm and confusion that comes with running a business on your own will be eliminated
👉🏻 You'll feel clear and confident to take action, lean into risk and design a business that is not only profitable but also creates a fufilling lifestyle.
👉🏻 You'll speed up time and create fast business growth to get you closer to your goals
👉🏻 Your growth mindset will evolve, creating a strong foundation for you to take on the challenges and surprises that come with building a business
"Being a member of Wildflower Academy is one of the best decisions I have made in my business.
Ash's knowledge, warmth, encouragement and the community she has created is amazing."
- Taylor Made Blooms
What you're going to find within the membership:
#1- An extensive class library
We have a huge library of content for you to dive straight into as soon as you join, from multiple classes on topics ranging from bouquet design to sustainable installations, to quoting processes and in-depth video tutorials that deep dive into a range of specific techniques
Learn what you need, when you need to, from wherever you want.
#2- A Private Floral Community
Our community is the heart of the Academy and the place to go for answers to your questions, to get feedback, to gain support or inspiration, or simply get to know other like-minded florists.
Find your flower people
#3- Early bird access, exclusive discounts and sneaky perks
Wildflower Academy Members get to be absolutely spoiled and we're not afraid to play favourites. You'll be the first to know about live workshops, coaching calls, sneaky deals and any other offerings from Wildflower Academy.
Enjoy those membership bonuses
The membershipisn't just for any floral enthusiast
Perfect for you if:
- You're ready to start taking your floral business seriously
- You're feeling stuck in a rut creatively and you're ready to level up your design skills
- You're overwhelmed by doing this on your own and wish you had someone to bounce ideas off or give direction
- You find yourself burnt out, not creating the florals you love, working with difficult clients and wondering where your profits are
- You're looking to align your business practices with your sustainable values to make a positive change
- You're feeling lonely on your flower journey and want to find your flower people
Not for you if:
- You just love flowers, are a hobbyist or completely fresh to floristry
- You aren't willing to take advice and be coachable
- You can't invest in yourself and your success
- You aren't ready to take the necessary steps to move your business to the next level
- You want to keep procrastinating, being unproductive and staying static in your life and business
- You like learning but don't put things into action
- You're not ready to take this flower biz seriously or are afraid to make money
Our core modules within the membership
Bouquets:
Covering a wide range of bouquet styles, you will learn which mechanics, ingredients and techniques achieve certain design briefs, tips and tricks to efficient bouquet making as well as packaging, transporting and delivering your bouquets safely.
Arrangements:
Learn how to choose the right vessel, foam-free mechanic and flower recipe to create a large variety of centrepieces as well as timings, pricing and logistics for events.
Wiring:
Step by step video tutorials on flower crowns, cake florals, hair flowers, buttonholes and more. We demonstrate quick and effective techniques and how to leverage your blooms to last longer while wired.
Installations:
Master the art of the floral installation by learning how to set up your Foam-Free mechanics, safely hang your blooms, create scale, overcome the elements and achieve the desired visual aesthetic.
Pricing and Quoting:
Lift the curtains on how to calculate your expenses and create profitable quotes that deliver results and allow for effective floral budgets.
No more second guessing, losing profits, self doubt or quoting with emotions.
The Process:
Simplify the event process and inject automation, efficiency, outsourcing and delegating to open up time and money in your business processes as well as optimising your customer journey to build trust, transparency and client satisfaction.
Marketing:
Create a succesfull marketing strategy based on your goals, KPIs and your own unique audience to attract dream clients who not only value your service but tell everyone else about it
Business Mindset:
Tackle imposter syndrome, self doubt, scarcity mindset and lack of consistency by bulding a strong mindset that will take you through the wins AND the fails.
Here's What other florists Are Saying...
The Vase
I have already learnt so much from the informative classes and really enjoy her teaching style. Whether you are just starting out or are an accomplished florist there is so much to gain from investing in yourself and expanding your knowledge. I highly recommend Wildflower Academy should be in every florist's toolbox.
Form Floral Design
Ash is such a wealth of knowledge for florists and creative business owners. Whether you are new to the industry or have years of experience, you will learn something every class. Wildflower Academy provided more than just education, it provides you with the opportunity to become part of such a wonderfully inclusive and supportive flower loving community.
WHAT ARE YOU WAITING FOR
The ultimate floral resource for your toolbox
